AXE, the globally renowned grooming and personal care brand, has recently unveiled its exciting new lineup of ambassadors known as ‘the AXE FRESHMEN.’ This group of talented individuals includes Shamiso Mosaka, Jay Jody, Zulu Mecca, Kabelo Moremi, and Ryan Hing, who all bring their unique flair and energy to the brand.
Shamiso Mosaka, a TV personality and MC for corporate events, has been part of the MTV Base’s Culture Squad as a VJ. With her infectious personality and experience in the entertainment industry, Shamiso perfectly embodies the freshness and authenticity that AXE represents. Her work with YouTube Shorts and various corporate events showcases her versatility and ability to connect with diverse audiences.
Jay Jody, the South African music artist known for his profound verses and trippy tunes, is widely recognized among the new generation. Jay has garnered a massive fanbase. His raw expression and dynamic stage presence align perfectly with the energy and self-expression that AXE embodies. Songs like “Suicide,” “Drive Slow,” and “Crazy” showcase his talent and creativity.
Zulu Mecca, also known as Mandisa Nduna, is an award-winning actress and rapper who shares her journey through her sharp lyrics. With appearances in both local and international screens, Zulu Mecca brings a unique perspective to the AXE FRESHMEN.
Kabelo Moremi, known as Fratpacker, is a young and creative professional in the media industry. As a content specialist, presenter, and scriptwriter, Kabelo brings his expertise in reality and entertainment to the AXE FRESHMEN. His experience working with various TV channels showcases his ability to connect with audiences and create engaging content.
Ryan Hing, a visual artist with a passion for creating incredible visuals, adds a unique touch to the AXE FRESHMEN. With his conceptual thinking, Ryan stands out not only as a media professional but also as a potential male model. His eagerness to grow in the industry aligns perfectly with AXE’s mission to empower individuals to confidently pursue their passions.
The AXE FRESHMEN campaign celebrates individuality and inclusivity, bringing together a fusion of fashion and sensory experiences. Each ambassador represents the dynamic, and larger-than-life qualities that the campaign embodies. From Shamiso’s fresh perspective and invigorating energy to Jay Jody’s pulsating beat of creativity and self-expression, the AXE FRESHMEN perfectly encapsulate what it means to be cool, fresh, and confident.
With a product range that offers the best-ever marks in sweat and stain protection, AXE inspires the youth to embrace their unique style and feel self-assured in their own skin. The addition of the AXE FRESHMEN further strengthens the brand’s commitment to providing products that cater to the diverse needs and preferences of consumers.