A new fashion collection from two powerhouse brands — G STAR and FACETASM! This collaboration combines G-STAR’S denim expertise with FACETASM’s edgy style. The face of this collection is South African rapper YoungstaCPT, Known for his cool street style and love for Cape Town’s culture.
YoungstaCPT’s fashion sense really shines in this collection. He blends urban streetwear with elements from his rich cultural background, creating a look that is both daring and fresh. This teamwork captures the bold spirit of the collaboration.
YoungstaCPT’s x FACETASM collection stands out for its mix of high-quality craftsmanship and designs. It’s perfect for people who love to express themselves through fashion. The collection features eight amazing pieces made from premium Italian denim.
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Key items include the Space Track Jacket and Pants, inspired by classic NASA flights suits, and the Apollo Jacket, which gives a modern twist to vintage space gear. There are also minimalist black-and-white tees that pay homage to both brands’ streetwear roots.
The campaign video supporting this collection is a visual delight. Directed by C.O.L.O., an artist from Japan, the video uses cutting-edge technology to blend physical and virtual worlds. You’ll find yourself dreaming as you watch moving scenes that transport the you from outer space to the depths of the ocean. It’s a fitting showcase for this innovative collection.
Hiromichi Ochiai, the founder of FACETASM, took a deep dive into G-STAR’s history to find inspiration. He found many iconic designs, such as military uniforms and vintage NASA outfits, to reinvent denim fashion boldly. “Exploring the archives was an incredible experience,” he says, expressing admiration for G-STAR’s attention to detail and quality in every piece.
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Photographer Masakado Nishibayashi captured the collection in the stunning Misono Universe building in Osaka, Japan. The backdrop adds to the collection’s avant-garde style, making the whole campaign even more striking.
