Levi’s is known for its garments that have witnessed countless stories of adventure and progress. The brand believes in moving forward with purpose, which is why they have launched the Live in Levi’s campaign. This campaign invites people from all over the world to be part of a new film by participating in the #LevisOpenCall.
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The 2024 Live in Levi’s campaign features a film called The Floor Is Yours, which celebrates the power of dance as a form of expression and positive change. Directed by Omar Jones and choreographed by Sherrie Silver, the film tells the story of a group of friends who break free from the constraints of a conventional world through dance.
The campaign film features an unreleased track from Grammy-award winning producer and DJ, Kaytranada, with Channel Tres. This exciting collaboration showcases the joy and energy of dance, highlighting the impact of taking action and moving forward.
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Levi’s new seasonal range of tops, jeans, and more come to life in the film, showing how movement and self-expression can lead to new beginnings and endless possibilities. The campaign is a celebration of individuality, creativity, and the belief that there is no one right way to navigate through life.
