Introducing the latest collection from BOYDE, “Deterritorialization” for Autumn/Winter ’25, making its debut at New York Fashion Week.
The collection unpacks the concept of Apartheid Post-Colonial Architecture, exploring the connection between architecture, politics, and social control in South Africa during the apartheid era. Specifically, it focuses on the design and purpose of Hostels, which were used to segregate and regulate non-white populations.
READ MORE: The Invention Of Levi’s Blue Jeans And Its Impact On Fashion
Key apartheid figure Henrik Frensch Verwoerd played a crucial role in shaping this architectural landscape. Hostels, originally built to accommodate black labourers in mining areas, were constructed with strict control measures reminiscent of prison structures. These buildings were designed for efficiency rather than promoting social interaction or improving quality of life.
Located strategically near centers of power and far from white communities, these Hostels were meant to isolate and dehumanize their residents, reinforcing racial and social divisions. The architecture itself, characterized by harsh, authoritarian features and a lack of basic amenities, reflects the cruel ideology of apartheid.
READ MORE: Hennessy Unveils Durban’s First In The Paint Court: As Part Of The Cognac Brand’s Global Community Initiative
BOYDE’s newest collection, “Deterritorialization,” draws inspiration from this historical context, unpacking the themes of oppression, segregation, and resilience. Through the mixture of fashion and critical discourse, the collection aims to raise awareness and provoke contemplation on the impact of architecture on society.
