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Tshegofasto Modupi Joins Forces With Insertcoinz & Nalunova To Revamp Birkenstock Boston EVA Color-ways

by Maropeng Lelaka
11 July 2023
in FASHION
Reading Time: 2 mins read
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Tshegofasto Modupi Joins Forces With Insertcoinz & Nalunova To Revamp Birkenstock Boston EVA Color-ways
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In the ever- changing world of fashion collaborations, few partnerships have caught the attention of  enthusiasts quiet like the recent led by Naledi Tshegofasto Modupi, Insertcoinz and Nalunova. Together they joined forces with iconic footwear brand Birkenstock to introduce the Boston EVA in exciting new colorways. This remarkable collaboration represents an electric blend of artistic talent, showcasing Modupi’s unique vision, Insertcoinz’s signature street-style aesthetic and Nalunova’s angelic vocals. 

READ MORE: Wanda Lephoto Shares His Recent Collection for SS/24

When Birkenstock approached Moduli, a renowned visual artist and contemporary illustrator, it was evident that something extraordinary was about to take shape. Modupi, famous for her distinctive style and ability to fuse fashion and semi- abstract portraits, she immediately envisioned a bold and vibrant concept for the Boston EVA through her canvas. 

Insertcoinz, a creative hub known for blending urban aesthetics with contemporary design, eagerly jumped in for the collaboration. He brought forth his street inspired edge, infusing the project with an unmatched energy. Nalunova brought a fresh perspective to the table with her soul soothing voice, ensuring that the new Boston EVA colour-way would stand out as a visual masterpiece. Both Insertcoinz and Nalunova, worked closely together  producing a song titled ‘Walk A Mile’ exclusively for the Birkenstock campaign. 

The Boston EVA is a summer loved item already, this collaboration takes it to new heights by introducing a range of mesmerising colour combinations that push boundaries and challenge conventional norms. The pallet now includes vibrant hues like dusty blue, white, faded khaki and many more. Spoiling wearers with a selection of choices to express their individuality through fashion. 

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A post shared by Birkenstock (@birkenstock)

READ MORE: Lebo Malope: A Trailblazing Star From South Africa Shines Bright At Pharrell Williams’ Debut Show For LV 

Naledi Moduli, together with Insertcoiz and Nalunova seamlessly blended their ideas, expanding the iconic style of Birkenstock. Although trends come and go, collaborations like this celebrate the enduring influence of creative minds from different backgrounds leaving a long lasting impact in the fashion industry.  On the other hand, Birkenstock has shown us that timeless silhouettes can evolve and stay relevant in the ever changing fashion landscape.  

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