Nonhlanhla Blessing Ndlovu who is a fashion designer and Nature Conservation graduate is making her mark with her brand Crochet Couture ZA. With a passion for slow fashion and a love for crochet, Nonhlanhla is redefining the conversation around sustainable fashion.
Nonhlanhla discovered her talent for crochet during the Covid-19 pandemic in 2020. Looking for a way to cope with her anxiety, she stumbled upon an article suggesting that starting a hobby could help distract from anxiety triggers. Intrigued, she turned to YouTube to learn how to crochet, and that’s when Crochet Couture ZA was born.
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As a Nature Conservation graduate, Nonhlanhla is deeply committed to protecting the environment for future generations. This commitment is reflected in her brand, which is rooted in sustainability. She believes in providing for the needs of the present without compromising the needs of the future.
By creating fashion pieces that contribute minimally to environmental harm, Nonhlanhla aims to strike a balance between caring for the environment and promoting economic growth.
Crochet Couture ZA is known for its bright colours, trendy designs, and innovative use of fabrics. Each garment is crocheted with yarn, resulting in unique pieces that stand out in the fashion world. The brand’s dedication to sustainability has caught the attention of celebrities like Uncle Waffles and Thabsie, who have become fans of Crochet Couture ZA.
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When asked what she hopes people take away from her brand, Nonhlanhla emphasizes the importance of appreciating the time and effort that goes into each garment. She also encourages people to support small local brands like hers, as they play a crucial role in promoting sustainability and fostering a sense of community.